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Circuit City :  Christmas is Offensive

I am pleased to announce I will never shop in this store again, until new management changes this absurd nonsense that is counter to sound business practices. 

Let me just take you to their own words:

From: Circuit City Customer Care [mailto:customer_care@circuitcity.com]
Sent: Saturday, December 22, 2007 7:55 AM
To: realm@songwave.com
Subject: SPAM-LOW: Re: Suggestions from realm@songwave.com [#546529]
 

Dear Customer,

 

Thank you for contacting circuitcity.com regarding our use of the terms "Holiday" or "Christmas."  "Christmas" does appear in our holiday advertising from time to time. The majority of our advertising during this time of the year references the term "holidays" because this is a special time of year for people of several faiths, and we believe the term "Holidays" is more inclusive.   From its beginning, Circuit City has maintained a strong tradition of respect for all of the major religions in our diverse nation.  We also believe that most Americans, including those who celebrate Christmas, recognize the fact that this is a diverse country with good people of many faiths. Signage in our stores is designed to be posted for extended periods, so it does not reference any specific holiday by name at this time of the year. 

 

We thank you again for your feedback.

 

Crystal B.
Customer Support Coordinator
Case # 546529
 

Circuit City has a terrible double standard.  The bulk of "holiday" shoppers spending money during the "holiday" season are Christmas shoppers.  They are not Quanzaa shoppers, or Ramadan shoppers, or Hannukah shoppers...they are shopping for Christmas.  Like all stores during this time of year, they want people to come and shop at their business for Christmas...but they just hate using the word.  In essence, they are saying "Look at all of you people shopping for Christmas...come here to our store and shop, we value greatly your patronage here, we have all kinds of things for Christmas...but we don't dare call it Christmas!" 

So they want all kinds of Christmas business...but avoid using the word Christmas!  This is hypocrisy, and therefore makes Circuit City a store to put on my "do not shop list."

I would NEVER be offended if someone wished me a happy Hanukah, happy Quanza, or happy Ramadan.  I'm just not that weak of a person.  So why wont these stores who are so scared of offending someone just put up signs to wish people a happy Hanukah as well?  Regardless, the overwhelming majority of Holiday shoppers are shopping for Christmas, and that is just a simple, indisputable fact.  As a business, I'd much rather risk losing the Quanzaa shoppers than the Christmas shoppers....simply because the latter represents vastly more profits than the former.  But regardless, anyone offended by the word "Christmas" has a problem, and needs help.  I am confident most people that celebrate other religious holidays, Ramadan, Quanza, and Hanukah...if you told them "Merry Christmas", they would not be offended.  Most people are just not that intellectually weak.  But Circuit City is.  The managers of that store chain are bereft in the head, maybe they have 2 brain cells knocking together up in their caranial cavities, but not much more.  Here was my response to Circuit City, who will never see another dime of my money.

From: realm@songwave.com
To: customer_care@circuitcity.com


I'm glad that Circuit city wants to be political and use the term "Holiday" as not to offend anyone. 
 
But since 98% of all your "holiday" shoppers are shopping for CHRISTMAS (yes, it is the holiday named "Christmas" that accounts for the overwheliming majority of 'holdiay' commerce)....capitalism will hopefully weigh a bit more heavy against you then your attempt at being political.
 
In the end you are a store trying to sell merchandise to buyers.  You recognize that there is a great deal of potential revenue from people shopping for CHRISTMAS (not Quanzaa or hannuka, which are minor, but Christmas...that is where the gigantic spending bubble is located).  You, as a business, want to caputure all those people shopping for Christmas, no?  
 
Yet you AVOID using the word...demonstrating that you really don't care about that gigantic bulk of consumers looking to spend money on CHRISTMAS.
To appease the .001% of people shopping for Quanza, you are willing to offend the 98% shopping for Christmas.  You risk all that Christmas business simply to politically appease a microscopic minority....and how is this good business again?
 
I will now never shop in your store again.  Not for Christmas...not for anything.
I will hope capitalism wins out in the end.
Be political......and say goodbye to the bottom line.
 
If you operated based on SOUND BUSINESS you would not shy away from the word "Christmas" because those shoppers represent the bulk of potential revenue.
 
Business > Politics, but you don't really care about that.   Goodbye, Circuit City.  You've seen my last dollar.  Ever.